How we approach market segmentation
At alvenorixqua, our methodology is based on a collaborative partnership rooted in transparency and practical strategy. We begin each market segmentation project by learning your unique business context and assessing existing data. Through structured analysis and careful audience profiling, we define meaningful segments and tailor action plans to your needs. Our team uses both quantitative and qualitative methods, regularly checking in with you to refine and validate findings. We focus on clarity, compliance with Australian standards, and actionable outcomes, ensuring that every step aligns with your goals. This blend of expert insight and open communication results in flexible, impactful segmentation strategies that adapt to market trends while prioritising your business priorities.
Meet our segmentation specialists
Blending experience, insight, and local market focus for clear results
Ella Montgomery
Master of Business Analytics University of Sydney
Market segmentation
Global Insights Group
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Ella brings precision and clarity, overseeing segmentation models for diverse industries.
Michael Lee
Bachelor of Commerce (Marketing) Monash University
Consumer behaviour
Pacific Marketing Group
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Michael draws actionable insights from complex datasets, focusing on Australian business trends.
Ava Singh
Bachelor of Science, Statistics University of Queensland
Audience profiling
NextGen Analytics
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Ava combines creative approaches with data rigor to identify segment opportunities for clients.
Daniel Cartwright
Graduate Diploma in Market Analysis RMIT University
B2B segmentation
Insight Partners Australia
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Daniel guides practical projects and facilitates communication between clients and analysts.
Our step-by-step segmentation process
We use tested methods—beginning with discovery and data gathering, advancing through analysis and validation, and ending with practical, actionable recommendations.
Initial consultation and discovery
We meet to understand your business, market, and objectives, laying a foundation for all future work.
Our team listens closely to your needs, clarifies project scope, and establishes key deliverables for a focused start.
Data collection and audience profiling
Information is gathered using secure, compliant methods, then analysed to profile your audience in depth.
Our specialists draw from internal and external data, create segment models, and maintain strict data privacy at all times.
Analysis, insights, and validation
Data is segmented to reveal actionable patterns, which are discussed and checked with your input throughout.
You receive findings that illuminate group differences and opportunities, with regular feedback integrated for accuracy.
Recommendations and implementation planning
Based on validated insights, we develop tailored action steps and support practical implementation within your team.
We provide ongoing partnership, making data easy to understand and strategies simple to execute within real-world business frameworks.
Our step-by-step segmentation process
We use tested methods—beginning with discovery and data gathering, advancing through analysis and validation, and ending with practical, actionable recommendations.
Segmentation approaches compared
| Approach | Basic grouping | Data-led segmentation | Collaborative planning |
|---|---|---|---|
| Custom audience definition methods | Basic list | Advanced model | Hybrid approach |
| Level of analytical detail provided | General view | Detailed | Comprehensive |
| Client involvement in segmentation | Minimal | Moderate | Collaborative |
| Actionable recommendations outcome | Limited | Practical | Highly tailored |